Search Engine Strategies New York 2008, 1

Starbucks breakfast

Sun!

freezing air

Green, green shamrocks everywhere, it’s Saint Patrick’s day!

Hilton hotel.

Badge, SES bag

Session 1, new customer, Future Now, Inc (see blog)

Livingrooms are different: participants, not recipients

we are all connected

experience vs. advertising

spontaneous/humanistic/methodical/competitive

scent
of information

from sales function to attention function

TEA

Lucia, Avinash, John, Marco

Session 2, viral campaigns

content (you/your customers)

free, give away products or services

exclusive

microsites vs. corporate sites

the new, now

the network economy is a culture

browse –> search –>share

humans = social animals

– Telefonata in ufficio –

LUNCH. lunch? food? mmmm

Session 3, web analytics, success

room-full!!

entire-user-experience

not-just-traffic

So I think maybe we could call it ‘ONLINE EXPERIENCE ANALYTICS’? Avinash says yes, it could be

Avinash –> PPC

Integrate or die

Measure bounce rate

Go beyond ego bidding

Experiment or go home!

analytics _ action

segment

test, test, test

value proposition

24-36 months –> WA will change (data collection will be different)

AFTERNOON BREAK

Vertical search = service
structured, organized data
human_powered_search_engines_are_here_to_stay

Drinks

SEMPO Reception (Beer)

Crazy Russian Hairdresser

Indian Restaurant

Hotel, laptop

E-mails, work

Blog, posts, this one and this_one.