Colore Rosso

Starbucks breakfast

Sun!

freezing air

Green, green shamrocks everywhere, it’s Saint Patrick’s day!

Hilton hotel.

Badge, SES bag

Session 1, new customer, Future Now, Inc (see blog)

Livingrooms are different: participants, not recipients

we are all connected

experience vs. advertising

spontaneous/humanistic/methodical/competitive

scent of information

from sales function to attention function

TEA

Lucia, Avinash, John, Marco

Session 2, viral campaigns

content (you/your customers)

free, give away products or services

exclusive

microsites vs. corporate sites

the new, now

the network economy is a culture

browse –> search –>share

humans = social animals

- Telefonata in ufficio -

LUNCH. lunch? food? mmmm

Session 3, web analytics, success

room-full!!

entire-user-experience

not-just-traffic

So I think maybe we could call it ‘ONLINE EXPERIENCE ANALYTICS’? Avinash says yes, it could be

Avinash –> PPC

Integrate or die

Measure bounce rate

Go beyond ego bidding

Experiment or go home!

analytics _ action

segment

test, test, test

value proposition

24-36 months –> WA will change (data collection will be different)

AFTERNOON BREAK

Vertical search = service
structured, organized data
human_powered_search_engines_are_here_to_stay

Drinks

SEMPO Reception (Beer)

Crazy Russian Hairdresser

Indian Restaurant

Hotel, laptop

E-mails, work

Blog, posts, this one and this_one.

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